PART B – 4. Please provide me with three different headlines for the story (article in Question #3) and outline your reasonings and explanation for each.

“60,000 Volkswagen and Audi electric cars recalled. Here’s why.”

For this headline, I wanted to keep it roughly the same as the original headline, but with the newly crafted headline, I didn’t include the reasoning for the cars being recalled and instead include a call to action to get the user to click on the headline to read the article and learn why they were recalled. I did this because I found that the headline could potentially reveal too much information about what the article could be about and summarized the article to an extent where some would just read the headline and think that is all they have to know. With my newly created headline. I bring a more alluring attribute to the story, which will make more people click it. I kept the inclusion of “60’000” because I felt that that was still a big enough number, and without an explanation in the headline, it would create more of a mystery to the headline. The entire premise of the newly created headline is to lure people in with the limited information given in the headline and get them to wonder why so many cars had been recalled.

“Why your electric Volkswagen or Audi may be recalled”

This headline was created to spark interest in the user by giving them a sense of worry that there may be something wrong. This headline will mostly target those who already own electric Volkswagens or Audis because it has more targeted language. The premise of this headline is to convince the owners of these vehicles that their cars could potentially be recalled. However, we don’t include enough information in the headline to tell them why. This is why people would more likely click the headline to read the article because they want to figure out the reasoning for the recall. The elements of this headline are that we use limited information but selective wording to convince users to click on the headline.

“Some electric cars face risk of rollaway, asking to be recalled”

This headline is different from the other three because it doesn’t include the type of brand of electric car which are facing a risk of rolling away. The headline was made this way because it captures a broader audience of people who don’t just specifically own Volkswagens and Audis. This is a good headline because I believe that this is an article that everyone who owns an electric car should read. The exclusion of the type of brand of electric car gives more incentive for people who own electric cars in general to read the article and click the headline. The headline, unlike the other two headlines, includes the reason for the recall of the car. This was included because I thought it would balance out the exclusion of the brand of electric cars in the headline. I essentially didn’t want to exclude too little information in my headline and risk the user skipping over my headline completely, but also not include too much information in the headline and risk the user getting everything they are asking for from the headline. This headline balances the right amount of information given to the user to make the user curious enough to click.